PROFILE

versatile business builder proficient at capitalizing on transformational b2B market shifts

I’m passionate about business-building, developing technology platforms, pivoting businesses to take advantage of market/technology shifts and creating scalable operations through process innovation.

As a tech-savvy B2B CEO with multiple exits, I’ve successfully grown $50M-$300M+ businesses with expertise in software/SaaS, distribution channels, fintech and  digital commerce in the SMB space.  I’m leading an early stage marketplace technology firm serving the industrial segment from product development through market launch.  Prior to that, I built a cybersecurity software business from $40M to $100M in revenue and 10x EBITDA growth before engineering a PE exit that delivered 4x ROI to shareholders.  

I have an Executive MBA from Athabasca University and a Marketing degree from York University. I’m committed to the development and education of special needs children, playing an active role in fundraising for special needs programs & services.

Super Powers

Turnarounds &
culture Building

Strong track record for taking underperforming units and building high performance teams, attracting A-players, and aligning teams to company vision & mission.  Refocus on core competencies while doubling down on high ROE (Return on Energy) initiatives.

Big Market Shifts & Business Pivots

Long history of capitalizing on emerging technology trends including mobile payments (2000-05), networking technology (2005-08), mobility devices (2008-11), cybersecurity (2012-19) and AI & B2B marketplaces (2020+).

Speed & Efficiency

Ease of business, speed of execution and process innovation are second nature.  Advocate & invest in creating exceptional customer experiences and enabling teams with the right tools to execute flawlessly.

key skills

EQ Leadership

High EQ leader with highly collaborative, team-focused, and communication-driven leadership.  Consistently earns very high employee satisfaction scores (90%+) without compromising making tough decisions.

Strategy

Forward-thinking and progressive strategic planner who closely tracks market shifts and tangential opportunities.  Consistently seeks input from diverse sources to promote thinking differently and identifying blind spots. 

Business Development

Passion for developing strategic partnerships and platform opportunities.  Enjoys forging new partnerships while facilitating strong executive & downstream relationships at all levels with partners.

Technology Platforms

Builds digital-first businesses with a strong orientation to process innovation, tools, and customer/partner enablement technologies.  Seeks to apply emerging technologies to mature businesses to reinvigorate growth.

Leadership Style

Vision & mission Alignment

Communication of vision, mission, strategy, and plans frequently at all levels of the organization are critical to ensuring the entire organization are fully aligned on where to focus our energy.

Communication Transparency

Strong advocate of frequent “Town Halls”, business updates, regular 1:1’s, skip-level meetings, and F2F at all levels of the organization.  Active listener always looking for ways to improve the experiences of employees, customers, and partners.  

Service Orientation

Internal service to team members is just as important as external service to customers & partners.  A strong advocate of servant leadership, there is always a downstream impact to customers/partners based on how well team members serve & support one another.

R&R + Skill Development

Align & amplify positive energy by rewarding the behaviors that drive key success factors, skill development, culture, and metrics.  Investment in formal & experiential training to develop strong leadership and expertise throughout the organization.

"I worked closely with Joe for 2 years when my PE Fund purchased Interwork Technologies in 2018. Throughout the due diligence process and beyond, Joe demonstrated to be a thoughtful leader who consistently delivered financial results that met or exceeded plan. Beyond the numbers, Joe built a highly robust and technology-driven operation supported by an exceptional service culture. Joe was driven to build the business by establishing new business partnerships, capitalizing on market shifts, and executing the company's vision & mission with precision. Joe remains a friend of ours at FirePower and is admired for his professionalism, honesty and commitment he brings to everything he does." Anthony Lipschitz, Partner - FirePower Equity

professional experience

Investor & CEO

Jan 2017 - Present

AI-enabled marketplace technology for the industrial metals industry (early stage)

President & GM

Nov 2011 - Dec 2020

Specialty cybersecurity software distributor serving thousands of resellers in the US & Canada from leading technology manufacturers

Divisional Leader

Sept 2005 - Nov 2011

$40B global technology products distributor

Sr. Manager

Apr 1997 - Aug 2005

Top 5 bank in Canada with the broadest global footprint

Board Advisor

Nov 2018 - Present

Expertise in distribution channels, cybersecurity, e-commerce & marketplaces, digitization & corporate development

Selected Achievements

Notable Awards...

I’m proud of building award-winning businesses & teams, recently earning the Business Excellence Award twice (2017 & 2019) which recognizes companies for employee satisfaction, customer satisfaction, and innovation.  Other awards include 5 channel innovation awards, numerous vendor partner awards and finalist for 3 Artificial Intelligence & marketplace innovation awards.